The campaign has been launched by a coalition of charities, businesses and authors to encourage professionals and parents to help children improve their reading, and Save the Children‘s film that shows the impact that not being able to read well can have on someone’s life.
The charity has also launched an online petition that calls on politicians to ensure by 2025 that every child in the UK is a confident reader at age 11. It has also been promoting the campaign on Twitter using the hashtag #ReadonGeton, and several popular YouTube bloggers have made videos to show their support.
Justin Forsyth, chief executive of Save the Children, said: “Read On. Get On is not just about teachers, charities and politicians – it’s about galvanising the nation so that parents, grandparents and volunteers play their part in teaching children to read. We want every child to be given a fair and equal chance to learn to read well, regardless of their background.”