New online greetings card company launched in Edinburgh

Posted on 25/08/2014 by


The Paper Laundry collectionA brand new online greetings card company has launched with the aim of bringing to the market high quality, contemporary cards at affordable prices. The Paper Laundry is the brainchild of Edinburgh-based businesswoman Rosie Oldfield and will sell a wide range of cards at a fixed cost.

Industry figures show that the UK greeting cards market continues to be extremely vibrant and that despite an insurgence in online technology, the British public haven’t turned their back on the age old tradition of putting a card in the post. The Paper Laundry hopes to capitalise on this trend but has seen a niche in the market for stylish, quality cards that don’t break the bank.

The Paper Laundry founder, Rosie Oldfield said: “The UK greetings card industry leads the world in terms of the originality of design and breadth of product that it offers. The British public love to send cards, they remain a vital way in which we express our affection and mean so much more than a text or an email. However, all too often cards are seen as being overly expensive, particularly the more contemporary ones.

“It needn’t be this way and that is what we aim to change at The Paper Laundry. Our purpose is to offer fresh, stylish, high quality cards at prices that our customers really appreciate. All of ours cards cost just £1.50 or £1.25 when you buy 8 or more. Including the stamp, that means people can send a beautiful card for around £2.00, which seems a reasonable price to pay for something that means so much”.

With over ten years’ experience working in the investment management industry in Edinburgh, Rosie Oldfield is well placed to predict market trends and spot a sound business opportunity. She added: “Our strategy at Paper Laundry is incredibly simple. We provide a fantastic, top quality product with a great, reliable service at an attractive price. We believe that’s a winning formula for our customers and for us.”

The Paper Laundry is exclusively online and sells a range of collections including Love & Friendship, Babies, Thank You and Birthday cards for women, men, girls and boys. Cards cost £1.50 each or £1.25 when eight or more cards are purchased, with free delivery on orders of four or more cards. The cards are designed in-house in Edinburgh and printed in Kent on paper sourced from the Lake District.

Full details can be found at