PlayTalkRead campaign kicks off today

Posted on 15/06/2014 by



The latest PlayTalkRead campaign, including a television advert to be shown during World Cup games, has been launched today – Father’s Day.

The PlayTalkRead campaign’s summer activity is part of the Scottish Government’s focus on the early years of children’s lives – encouraging and supporting parents and carers to play, talk and read more regularly with their little ones.

The national drive includes a new television advert themed around a message to ‘say thanks’ to parents and carers who have played, talked and read with their kids during their earliest, formative years. The ‘dad’ version of the advert will be first screened on Monday 16 June during the Germany-Portugal game.

Famous Scots, including author Ian Rankin, radio DJ Ally McCrae, chef Nick Nairn, TV presenter Michelle McManus and rugby player John Beattie are backing PlayTalkRead’s latest campaign by revealing what they would #saythanks for on Father’s Day.

Minister for Children and Young People, Aileen Campbell (pictured above) said: “Play is about having fun but it’s also fundamental to our children’s positive development. The PlayTalkRead summer campaign aims to help parents stimulate their children from birth through low-cost, fun activities. Families making special time to celebrate Father’s Day could take inspiration from the World Cup and PlayTalkRead’s new football-themed ‘30 things to do before you’re 3’ list – such as kicking a ball at the park, playing keepy-uppy in the garden or rolling a ball along the floor with your baby.

“The new advert is also a way of saying thanks to parents and carers across Scotland for investing time with their wee ones, and encouraging them to keep it up. On Father’s Day, I’d like to say thanks to my dad for encouraging me to be an active youngster and also for getting me into football – including supporting St Johnstone, who we both watched win the Scottish Cup this year! I would encourage mums and dads to get involved and share what they’d like to thank their parents for on PlayTalkRead’s Twitter or Facebook.”

This summer will see the next stage of the campaign rolled out with PlayTalkRead buses ‘Benji’ and ‘Bessie’ appearing in locations across the country, including a visit to Glasgow for the Commonwealth Games. Activity on the bus includes demonstrating easy ways for parents to bond with their children during their early years, with lots of simple and low-cost ideas that can all be done at home and easily incorporated within daily routines.

The popular PlayTalkRead website has also been revamped with more ideas, advice and information for parents, including a downloadable ‘30 Things to do Before You’re 3′ list.

People can also get involved in the #SayThanks conversation with PlayTalkRead on Twitter @PlayTalkRead or by visiting the PlayTalkRead Facebook page.

The new PlayTalkRead #saythanks ad is now available to view on the PlayTalkRead website, ahead of its first TV screening tomorrow.